Fermentation Academy

Creating a clean, organic interface for online learners.

The challenge

My project is an online fermentation course designed for all ages here in Berlin. I realized there wasn’t a place that felt truly inclusive, so I built a platform that’s easy for everyone to use. The challenge was to bridge the gap between a traditional craft and a digital space, making sure that learning at home feels natural and comfortable for a 20-year-old or a 70-year-old alike

Understanding who I’m designing for

Berlin is a mix of everyone, and I wanted my platform to reflect that. I designed it for the busy professional who wants a new hobby, but also for older people who are just starting to use online tools. By keeping the interface clean and the navigation very basic, I made sure the experience feels welcoming for everyone. It’s about creating a space where anyone, regardless of their age or tech skills, feels invited to join the fermentation community.

Lukas (24):

He’s into sustainability and thinks making Kombucha is cool. He’s always on his phone and has zero patience for long, boring texts. He wants to find what he needs fast, see a video, and get started

Helga (67): 

She loves the tradition behind it and has the time to really learn, but she’s often ignored by modern design. She struggles with tiny fonts or websites that make it hard to find the «buy» button. She needs a site that is clear, calm, and easy to navigate.

How I tackled the challenges

Quick-access filters: I designed quick-access filters so everyone can choose based on what they want to learn and their previous knowledge

Visual Strategy

I prioritized the essential details in the primary view to ensure a frictionless experience. By grouping the difficulty level, time commitment, and pricing next to a high-impact visual, I allowed users to grasp the core of the course instantly. The goal was to provide a clear path to action, placing the 'Join' button exactly where the user expects it after reviewing the basics

I designed the learning curriculum using high-impact headings to make the content easy to scan. By stripping away unnecessary fluff and focusing on clear, catchy titles for each module, I ensured that users can quickly understand the value of what they’ll learn

I included a dedicated section for the instructors to build trust and a sense of community. By introducing the people behind the lessons, the platform feels more approachable and less like a static tool

I created the testimonials section as a validation of the course’s value, turning personal experiences into a powerful tool for building a reliable community

Finally, I placed a contact form at the bottom of the page to ensure users can easily reach out, fostering a sense of accessibility. From a UX perspective, this section serves to validate that there is a real person behind the platform, building the necessary trust to bridge the gap between the digital service and the community

Try it out

Want to see the full flow? Dive into the interactive prototype below:

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